To track the name of the competitor you are loosing sales to, you can can set up a new field in BriteVenue in Inquiries and Bookings called "Competitor". Once you change an inquiry or tentative booking to "Lost", you can select the competitor they chose from a dropdown you created.
We recommend that you set this up as a dropdown field, and add your competitors in separately. By using a dropdown field (rather than free text field), you will be able to do reporting in the inquiry and bookings list views and get a total count on what competitors you are loosing sales to.
For full training on Custom Fields - CLICK HERE.
An example of setting up a field for Competitors in Inquiries and Bookings in the video below.
Note - Custom Fields is a feature that is NOT active in all BriteVenue subscription levels. If you want to move to a subscription level that includes Custom Fields, you should contact a member of the BriteVenue Support Team.