Our Google Ads feature is an add-on for your Inquiry forms. When you configure this feature on your website, new Inquiries from your BriteBiz web form will be tagged as coming from a Google Ad (or not).
When customers visit your website by clicking on a Google Ad, an identifier is passed to your website. This identifier is recorded (using a cookie) and passed to your web form, allowing BriteBiz to know if the customer clicked a Google Ad to visit your website.
To install this feature on your website, please follow the instructions here >>>.
How do I know if an Inquiry came from a Google Ad?
On the Inquiry, the Google Ad field will tell you if the customer clicked on a Google Ad before inquiring:
On your Inquiries list page, you can turn on the Google Ad column to see which Inquiries came from a Google Ad click:
In the Inquires report (here), you can select Google Ads from the Group By dropdown to get a report of Inquiries received from Google Ads:
Google Ads gclid parameter is not added to my website links?
There are two main reasons the gclid parameter is not added to your Google Ad links
You have not enabled Auto-tagging, see this article to learn more >>>
The page the user is landing on is being redirected, so the gclid parameter is removed. Please investigate this with your web developer.